For Immediate Release: 

Unilever To Legally Challenge Quebec Government on Yellow Margarine Seizure

December 8, 1997 (Toronto) -- Unilever Canada Limited today announced its intention to legally challenge the Quebec government’s recent seizure of yellow margarine from the Consomat grocery store in Alma Quebec.

“While the Quebec government has seized the margarine, it has not laid any charges in an apparent attempt to avoid the courts on this matter”, said Bruce Mactaggart, Vice-President, General Counsel and Secretary of Unilever Canada Limited. 

“However, we believe that anyone whose property is seized by the government has the right to judicial determination.  We intend to exercise that right by pursuing this matter in Quebec Superior Court to retrieve our property and to test the enforceability of the margarine colour regulation, ” added Mactaggart.

Recently, Unilever Canada Limited imported a quantity of yellow margarine from the United States for sale in the Consomat grocery in Alma Quebec on November 24, 1997.  The margarine is identical to coloured margarine that can be legally sold anywhere else in the world.  The margarine was seized by the Quebec government inspectors shortly after the product was made available for sale on store shelves in the province. 

Unilever argues that Quebec’s margarine colour regulation is a disguised restriction on international trade and is legally unenforceable by reason of  the North American Free Trade Agreement.

Unilever’s actions have been prompted by the Quebec government’s failure to repeal the margarine colour regulation by September 1, 1997 under the terms of the Agreement on Internal Trade (AIT) signed by the Federal government and all provinces, including Quebec, in 1994.  The Ontario government has accepted Unilever’s request to lodge a formal complaint against Quebec under the AIT.  Discussions between the two provinces were scheduled to begin last week.

Unilever Canada Limited, a wholly-owned subsidiary of Unilever, is a diversified consumer products company whose interests in Canada include Lever Pond's, Lipton, Good Humor-Breyers, Lipton Monarch, A & W Beverages of Canada, Loders Croklaan, Blue Water Seafoods, DiverseyLever Canada, Calvin Klein Cosmetics (Canada), Elizabeth Arden Canada, Helene Curtis, and Bertolli Canada.

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For Information:

Sean McPhee
Sean McPhee & Associates Inc.
(416) 214-1232

 

 

 

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