Attention:    Federal Election Political/News                                  

 For Immediate Release:

 

Election Issue - Margarine Producer Calls on Federal Leaders To Reassert Support For Internal Trade Barrier Reduction

 Quebec Margarine Colour Issue an Opportunity to Demonstrate Leadership

May 30, 1997 (Toronto) -- With just three months remaining until the deadline to lower interprovincial trade barriers, Canada’s largest margarine manufacturer, Unilever Canada Limited, today called upon the federal leadership candidates to reassert their support for internal trade barrier reduction.  Unilever is currently pressing the Quebec  government to repeal the province’s margarine colour regulation as part of its commitment to meeting the terms of the 1994 Agreement on Internal Trade. 

“Internal trade harmonization will result in greater economic efficiency in all sectors and should provide consumers with lower prices at the retail level,” said Lawrence Strong, President and Chief Executive Officer of Unilever Canada Limited.

 In a September 1996 study, the Canadian Chamber of Commerce notes that while Canada has experienced a significant expansion in international trade recently, the country remains a tightly integrated economic union -- more so, for example, than the European Union.  Interprovincial trade accounts for 20 per cent of Canada’s gross national product and 1.9 million jobs, including 470,000 jobs in Quebec, the study notes.

 The Liberal campaign document, Securing our Future Together, states: “Having succeeded in signing Canada’s first-ever Agreement on Internal Trade, we will also work with the provinces to further enhance that agreement.”

The Conservatives’ campaign document, Let the Future Begin, says: “Every province and every Canadian stands to win if our internal trade barriers are broken down.  Unfortunately, previous governments have lacked the vision and commitment to take effective action, and the current government has failed to provide courageous leadership on this issue.” 

The Agreement on Internal Trade identifies ten sectors for specific action including Agriculture within which governments are committed to reconcile a number of regulations “such as those relating to margarine.”  

The two largest interprovincial traders are Ontario ($103 billion) and Quebec ($70 billion). According to the Canadian Chamber of Commerce, of the five Canadian regions, Quebec is the one with the largest share of gross domestic product going to interprovincial exports.  For example, about 35 per cent of Quebec’s industrial milk production is exported to other provinces and about one third of butter is purchased by consumers in other provinces or abroad.   

The Canadian Chamber of Commerce Study notes: “Now more than ever it is time for internal trade, investment and business linkages to be moved to the top of the political and economic agenda of the country.  Federal, provincial and territorial politicians must work as a team and take forceful action.  Canadians doing business together are vehicles for job creation for the next generation of Canadians, and the trading relationships within our country are powerful engines of growth.  Together, we must ensure that nothing stands in their way.” 

Unilever Canada Limited, a wholly-owned subsidiary of Unilever, is a diversified consumer products company whose interests in Canada include Lever Pond's, Thomas J. Lipton, Good Humor-Breyers, Lipton Monarch Professional Markets Group, A & W Beverages of Canada Ltd., Nacan Products Limited, Quest International Canada Inc., Loders Croklaan, Unipath, Blue Water Seafoods, DiverseyLever, Calvin Klein Cosmetics (Canada), Elizabeth Arden Canada, Helene Curtis Ltd., and Bertolli Canada Inc.

 

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For Information: 

Sean McPhee
Sean McPhee & Associates Inc.

(416)
214-1232

 

 

 

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