VOIC Notes for Remarks to :  

Standing Senate Committee on Banking, Trade and Commerce

Thursday, February 15, 2007
,
 12:00 pm – 1:00 pm

Room 9, Victoria Building, 140 Wellington Street,
Ottawa
, Ontario CANADA

For transcript of the entire proceeding, please visit:  CLICK HERE!

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The Agreement on Internal Trade (AIT): A Litany of Broken Promises and Missed Opportunities

   

Good afternoon.  I am Sean McPhee, President of VOIC (Vegetable Oil Industry of Canada) and with me is Bob Broeska , Secretary of VOIC and President of the Canadian Oilseed Processors Association, a VOIC member.

 VOIC (Vegetable Oil Industry of Canada) is an industry group representing 75,000 oilseed growers across Canada , oilseed processors and suppliers of fats and oils to the food industry, and makers of oilseed-based food products, such as margarine, cooking oil, salad dressing, mayonnaise and dessert toppings.  Members include the Canadian Canola Growers Association, the Canadian Oilseed Processors Association, Archer Daniel Midland Agri-Industries Ltd., Bunge Canada, Canbra Foods, AarhusKarlshamn US and Canada, Loders Croklaan, Unilever Canada and Rich Products Corporation.  

Background: The Regulatory Jungle for Dairy Alternatives

The inception of VOIC in 2002-2003 was due in part to interprovincial trade issues, beginning with efforts to address Quebec ’s margarine colour regulation in the late 1990s which I led at the time on behalf of Unilever.  

That issue, although it has garnered the most publicity over the years, is really part of a bigger interprovincial trade issue which is one of VOIC’s principal focuses: opening the Canadian market to a range of innovative vegetable oil-based products that are alternatives to traditional dairy products.  

These are blended dairy and vegetable oil spreads and beverages and so-called dairy analogs, products that are 100% canola or soy and could substitute for a traditional dairy product.  These products meet a consumer demand for foods lower in saturated fat and rich in vegetable oil polyunsaturated fats that are known to be a factor in reducing the risk of heart disease.  These products also meet the demand for alternatives among the 20 per cent of the Canadian population that is dairy-intolerant.  

As illustrated by Appendix 1 (prepared by the Federal/Provincial/Territorial Agri-Food Inspection Committee), makers or potential makers of these products face different regulations from province to province.  Some provinces allow the manufacture and sale of these products; some do not; some only allow through ministerial exemption; others specifically disallow.  And, generally speaking, some of these regulations are actively enforced and others are not.  

Overlaying these differing and conflicting provincial regulations are federal requirements, mainly those overseen by Health Canada through the Foods and Drug Act.  

As noted in a report submitted by Agriculture Canada to all Agriculture Ministers at that time:  “… in the Canadian agri-food industry there is a demand for a wider range of dairy blends, alternative (vegetable oil/protein-based) foods and margarine.  However, differing provincial regulations are preventing firms which process these products from being fully competitive because economies of scale are difficult to achieve in a fragmented market.”  (June 16, 1995 memo from Michael Gifford to participants in April 28th meeting on dairy blends, alternative foods and margarine).  

With that background, I would like to focus practically on our experience in attempting to use the Agreement on Internal Trade to address these interprovincial barriers.  

In December 1994, Ontario stopped enforcing its margarine colour regulation, leaving Quebec as the only jurisdiction in the world to enforce such a regulation.  For a national margarine maker, the Quebec colour regulation foists on the maker the additional costs of running two different production lines and managing two different inventories and distribution systems.  In addition, it limits opportunities for growers, oilseed processors and the downstream food manufacturer’s share of the Quebec consumer market.  

After some prodding, Quebec did in fact acknowledge its obligation to repeal its colour regulation in writing in mid 1996 and did table draft regulation to rescind in January 1997.  In the preamble of the draft regulation, it was noted:  

“The purpose of the draft regulation is, in accordance with the Agreement on Internal Trade, to harmonize the Quebec regulatory provisions with federal and provincial regulations.  For that purpose, the draft regulation proposes to remove… the standard for the colour of the product.”  

Less than a month later, Quebec withdrew the draft regulation to rescind under, one can only assume, the lobby pressure of Quebec dairy producers.

 

The AIT: The Trade Agreement That Does Not Work

Quebec did not meet its September 1, 1997 deadline to repeal the margarine colour regulation and so, with the encouragement of governments, a request was made of Ontario to engage the new and largely untested AIT to resolve the matter.  

It took five years before the sectoral and Chapter 17 consultations were completed and Ontario decided it should request a dispute resolution Panel.  In those five years, changes of ministers on both the Ontario and Quebec sides consistently brought the process back to square one after whatever little progress was made.  One Ontario minister, at the request of Ontario dairy farmers, refused to move the file forward even though the Harris government had already committed to do so.   

On the Quebec side, as far as I can tell there was either an outright refusal to consult during which long periods of time elapsed, or they did so with no apparent commitment to the objectives of the agreement.  

In April 2002, Ontario and Quebec agreed to proceed to a dispute resolution Panel and jointly requested the Internal Trade Secretariat to initiate the process.  

Following Ontario ’s Panel submission in September 2002, Quebec advised the Secretariat that, regardless of its AIT obligations and its commitment to Ontario , it would not be making a Panel submission and would not appoint a Panelist.    

That was the end of round one.  Five years and no result and no recourse.  The vegetable oil industry’s losses due to Quebec ’s margarine colour regulation, estimated at about $20 million annually, would continue.  

Roughly parallel in timing to these events, Ontario took tentative steps to repeal the Edible Oil Products Act (EOPA), legislation that prohibited the sale of vegetable oil/dairy blends and so-called diary analogs.   

The elimination of these prohibitions would open up a whole new market for alternatives to traditional dairy products that consumers are increasingly looking for as a means of reducing their saturated fat intake and improving their diet.  

The repeal of the EOPA was supposed to be immediate but took more than three years, two governments and three Ontario agriculture ministers, each of whom delayed the repeal for one year.  After the second delay, VOIC asked Alberta and B.C. to begin dispute resolution proceedings against Ontario , which they did.  

An internal trade Panel considered the matter and found that the EOPA was inconsistent with the agreement and that any replacement measure enacted under other legislation would be a barrier to trade and inconsistent with the agreement.  

The Panel advised Ontario to repeal the EOPA which the province did on January 1, 2005.  Ontario also provided a Christmas present to the dairy lobby.  It amended the Ontario Milk Act such that any gains made by the repeal of the EOPA were severely limited by the new amendments.  

It should be noted that the minister of the day circulated a letter to stakeholders the previous June stating the government would not erect new barriers following the repeal of the EOPA (attached as Ontario Letter to DFO).  And upon direct examination at the hearing the Ontario representative denied that government was contemplating such a measure.  

In spite of these assurances and the recommendations of the Panel, the Milk Act amendments were made and these remain in place to this day denying industry opportunity and consumers expanded choice.  

Round two of the AIT and Quebec margarine colour commenced in 2004 when Alberta, Manitoba and Saskatchewan accepted VOIC’s request to challenge the colour regulation as Ontario had been unable to do so.  

Free traders at heart and with a constituency of thousands of canola growers and processors, the western provinces pursued the matter vigorously and the ensuing Panel decided unambiguously in their favour, finding that the colour regulation has “impaired and caused injury to margarine producers and their upstream suppliers” and that “Quebec repeal the measure forthwith, and in any event no later than September 1, 2005.”  

In August 2005, VOIC received a letter from the Quebec Minister of Agriculture (attached as Laurent Lessard Aug 26 05) stating that “… the Quebec government gives importance to the Panel report, and is presently reviewing it.  In the meantime, the margarine colour restriction remains in force and the Quebec government is ensuring its application. We will inform the industry, when appropriate, of the government’s decision concerning the expert Panel’s recommendations.”  

They must still be reviewing the Panel’s recommendations because the margarine colour regulation remains in place today.  

The Cost of Ontario and Quebec’s Trade Restrictions

Damages to date to margarine producers and upstream suppliers combined since Quebec was to have repealed the regulation in 1997:  more than $200 million and counting.  

In terms of lost economic opportunity as a result of Ontario ’s Milk Act amendments, it is difficult to assess because of assumptions that have to be made about consumer awareness and time for product development.  But a conservative estimate is that a $100 million market is being foregone annually.  

This is a Health Issue Not Only a Trade Issue

In recent years, Canadians have become increasingly concerned about the healthfulness of their diets and the amount and types of fat they are consuming.  Blends and analogs are low in saturated fat and rich in plant-based fats – the polyunsaturated “essential fatty acids recommended by nutrition science to lower the risk of heart disease.   

Health Canada ’s newly revised Food Guide acknowledges this nutrition fact by opening up the previous Milk Product food group to the new Milk and Alternatives food group.  Unfortunately, other than fortified soy beverage, you will be hard pressed to find many alternatives in the grocery store because they are not many on the market.  Provincial protectionism is overriding Health Canada ’s dietary guidance.  

I’ll conclude with some observations:  

Ø      The two largest provinces in Confederation have let Canadians down in terms of our collective desire to achieve a unified internal economy by making a mockery of the Agreement on Internal trade;  

Ø      The federal government has been invisible throughout the process I have outlined.  For example, based on the adoption of a recommendation by the Federal/Provincial Agri-Food Inspection Committee that provinces should repeal regulations relating to dairy analogs and blends and defer to existing federal standards, VOIC asked the federal government to intervene in the EOPA dispute. This request was denied on the basis that the federal government’s intervention “would not be helpful”.  

Ø      Canada ’s electoral riding distribution, favouring rural over urban constituencies, appears to have given primary producer lobbies an inordinate sway over government policy at the expense of downstream processing and consumer interests.  

Ø      Section 121 of the Constitution Act, 1867, (“All Articles of the Growth, Produce, or Manufacture of any one of the Provinces shall, from and after the Union , be admitted free into each of the other Provinces.”) should be interpreted to include non-tariff barriers.  

Ø      Responsibility for the AIT within government is unclear.  More than once, we were advised by the Ontario Minister responsible for internal trade that the Minister of Agriculture held the file.  On other occasions we were told by the Agriculture Minister that the CIT Minister held the file.  

Ø      The Agreement on Internal Trade is for Canadians, whether they be individuals or private sector firms.  Yet, they have no recourse should governments fail in the administration of the Agreement.  

Ø      As a result of two Panel reports on margarine colour and the EOPA a substantial amount of AIT jurisprudence has been established on the interpretation of the Agreement which, in the context of a binding agreement and a renewed commitment among parties, could significantly contribute to realization of interprovincial trade barrier removal.  

In Short

1)   VOIC has been through two AIT dispute resolution processes resulting in Panel findings:

Ø      One has been completely ignored;

Ø      One has been ignored in part.

The Agreement needs to be significantly strengthened with appropriate remedies when parties are out of compliance.  

2)         It is ironic that Canada has trade negotiators in Geneva at World Trade Organization Doha Round attempting to secure export market access for Canadian international commerce when we have not yet accomplished the same objective within our own domestic marketplace.

Click Here for transcript of the proceeding!

Western Producer Article, February 22, 2007